No sports fan could have foreseen the obvious pattern in the Super Bowl 59 ad feast. It made extensive use of artificial intelligence, a technology that aims to mimic and even replace people. AI has drawbacks even though it is advancing in fields like fighting. It is incompatible with what makes us essentially human. Nevertheless, Google was able to develop a Gemini AI commercial ad that appeals to the core of human emotions. The commercial opens with a man recounting his own hardships, including the challenging learning curve at work, the weight of criticism, and leading a team in a strange environment while going through a sensitive midlife stage.An AI, not a human, is the protagonist’s listening partner. That is, Gemini Live, precisely.
It is a conversational chatbot that converses with you as though you were speaking with a buddy over the phone. Currently the smoothest talker in the AI industry, it was designed for genuine, free-flowing talks. Gemini Live is unique in an almost unsettling sense because of its fine intonation, authentic accent, delicate pauses, and capacity to adjust the tempo at which the AI speaks.
My spouse, who comes from a quite specialized cultural and linguistic background, and I recently gave it a try. She requested me to end the discussion after we had barely been spoken for a few minutes and she was astounded by how well it flowed. She was surprised by the talk’s uncanny empathy at Gemini Live, even though it misreported a few facts.
What appeals to humans about an AI?
The protagonist’s life and its many stages, including the joy of parenthood, the sorrow of separation, the challenge of advancing in life with a partner, and the knowledge that one is gradually drifting away from the people we love, are shown to us in the Super Bowl commercial. There is no way an AI could assist humans with it. Or so the majority of us would like to believe. It seems to help us let our emotions out and cope with the spillover impact.
A talkative assistant like Gemini is ideal for that. Gemini Live performs a great job of functioning as an ever-positive, always-encouraging digital friend that is always willing to listen and encourage you. It can be stopped in the middle of a discussion, which gives it a more “human” feel than most other AI companions. Gemini Live listens intently, to the point where you want to continue the conversation.
It can be a friend, mentor, or simply a knowledge base, depending on your preferences. Its encyclopedic knowledge of the world is merely an extra bonus. It is little wonder that there are people out there who are paying big money to have a supporting AI partner and falling in love with them. Gemini Live is free to access in comparison. The Super Bowl 59 commercial merely manages to present a side of Gemini AI that will appeal to people on an emotional and pragmatic level.